Publishing CEO Eric Hirshberg says Bungie's new game to join Skylanders and Call of Duty in billion-dollar category; Call of Duty: Ghosts preorders "well below" Black Ops II. Bungie Studios' first post-Halo project--shared-world shooter Destiny--has the potential to become Activision Publishing's latest billion-dollar series, according to CEO Eric Hirshberg. Speaking today during an earnings call, Hirshberg said Destiny is on pace to set the all-time preorder record for a new franchise--at Activ...
Publishing CEO Eric Hirshberg says Bungie's new game to join Skylanders and Call of Duty in billion-dollar category; Call of Duty: Ghosts preorders "well below" Black Ops II. Bungie Studios' first post-Halo project--shared-world shooter Destiny--has the potential to become Activision Publishing's latest billion-dollar series, according to CEO Eric Hirshberg. Speaking today during an earnings call, Hirshberg said Destiny is on pace to set the all-time preorder record for a new franchise--at Activ...
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